What Buyers Are Looking for in Today’s Market

The real estate market in 2025 is full of opportunity - but it also comes with new challenges. Between rising prices, fluctuating mortgage rates, and tighter inventory, today’s buyers are thinking more strategically than ever. They’re not just looking for the perfect home - they’re looking for value, flexibility, and support throughout the process.

At The Hardy Group, we’re seeing clear trends in what buyers are prioritizing this year. If you’re planning to sell or buy soon, here’s what you need to know about what’s shaping buyer decisions in today’s market.

💰 1. Rate Buy-Down Concessions

With interest rates continuing to shift, one of the most attractive incentives for buyers is a rate buy-down. This means the seller contributes funds to temporarily or permanently lower the buyer’s mortgage interest rate.

For example, a 2-1 buy-down can reduce the rate by 2% the first year and 1% the second, making the early payments much more affordable. This helps buyers ease into homeownership - especially first-timers or those upgrading to a larger property.

For sellers, offering a rate buy-down can make your listing stand out from the competition without necessarily reducing your asking price.

🔧 2. Credits for Needed Repairs

With the cost of materials and labor still high, many buyers would rather receive a credit at closing to handle repairs themselves instead of asking the seller to fix issues beforehand.

This allows them to choose their own contractors, customize finishes to their taste, and control the project’s timeline. It’s a win-win: sellers can close faster, and buyers can make the home truly their own.

Pro tip: A pre-listing home inspection can help sellers identify and price potential repairs ahead of time - making negotiations smoother later.

🏠 3. Home Warranties (Especially for New Builds)

A home warranty gives buyers peace of mind, particularly when purchasing new construction or recently remodeled homes. It covers major systems and appliances for a set period, which helps buyers feel more confident in their purchase.

In some cases, home warranties even tip the scales for buyers choosing between two similar properties. It’s a small gesture that can build a lot of trust.

💼 4. Help Covering the Buyer’s Agent Fee

As real estate commission structures continue to evolve, buyers are more aware than ever of potential out-of-pocket costs. That’s why some sellers are making their listings more appealing by offering to cover part - or all - of the buyer’s agent fee.

This can ease financial pressure on the buyer while ensuring both sides of the transaction are professionally represented. It’s a smart strategy that helps deals come together faster and with fewer obstacles.

💡 The Bottom Line: Strategy Matters

In today’s market, the right support and negotiation strategy can make all the difference. Buyers want homes that feel like a smart investment - not just a place to live. Sellers who understand that mindset are the ones winning the most competitive offers.

Whether you’re buying or selling, having a trusted real estate professional who knows how to craft a deal that works for both sides is key.

Hey there - we’re The Hardy Group, your local Realtors and community experts. Together, we bring a hands-on approach to real estate, helping clients navigate today’s market with confidence.

From first-time buyers to seasoned investors, we know how to negotiate strong terms, uncover local opportunities, and guide you through every step of your real estate journey.

📲 Call or text us anytime at 951.465.3054 - or send us a DM! We’d love to help you find the right home, right now.

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